Brand Management | MBA & PGDM Specialization 2025

MBA in Brand Management is a 2-year postgraduate program focusing on building, managing, and promoting brands effectively. The course develops skills in brand strategy, consumer behavior, marketing analytics, advertising, and communication management.

Candidates must have a bachelor’s degree from a recognized university with at least 50% marks. Admission is generally based on entrance exams like CAT, XAT, CMAT, MAT, NMAT, SNAP, or institute-specific tests, followed by group discussions and personal interviews.

Top colleges offering MBA in Brand Management include IIMs, MICA Ahmedabad, NMIMS Mumbai, Christ University, and SIBM Pune.

The course fee typically ranges from INR 5,00,000 to INR 20,00,000 depending on the institute.

Graduates can pursue careers as Brand Managers, Marketing Managers, Product Managers, Advertising Managers, and Communication Strategists.

The average salary ranges from INR 5–15 LPA depending on the candidate’s institute, experience, and skill set.

MBA Brand Management Highlights

Particulars	Details
Course Name	MBA in Brand Management
Level of Study	Postgraduation
Duration	2 Years
Eligibility Criteria	Bachelor’s degree from a recognized university with 50% marks
Entrance Exams	CAT, MAT, XAT, CMAT, NMAT, SNAP, Institute-specific exams
Admission Process	Entrance-based / Merit-based, followed by GD & PI
Course Fee	INR 5,00,000 – 20,00,000
Colleges / Universities	IIMs, MICA Ahmedabad, NMIMS Mumbai, Christ University, SIBM Pune
Average Salary	INR 5–15 LPA
Job Roles	Brand Manager, Marketing Manager, Product Manager, Advertising Manager, Communication Strategist

Why Pursue MBA in Brand Management?

Career Growth: High demand for professionals who can manage and grow brands across industries.
Industry-Relevant Skills: Learn brand strategy, marketing analytics, advertising, and consumer engagement.
Diverse Opportunities: Roles in FMCG, E-commerce, Media, IT, and Consulting.
Entrepreneurial Advantage: Skills to launch and promote own brands or startups.
Global Exposure: Brand management skills applicable across international markets.
High Earning Potential: Competitive salaries in top companies and MNCs.

Eligibility Criteria

Educational Qualification: Bachelor’s degree in any discipline.
Minimum Marks: 50% (relaxation for reserved categories).
Entrance Exams: CAT, MAT, XAT, CMAT, NMAT, SNAP, or institute-specific exams.
Work Experience: Optional; preferred by top B-schools.

Top Colleges and Fees

College	Total Course Fee	Accepted Entrance Exams
MICA Ahmedabad	INR 18,00,000	CAT, XAT, NMAT
SIBM Pune	INR 9,50,000	SNAP, CAT
NMIMS Mumbai	INR 12,00,000	NMAT, CAT
Christ University, Bangalore	INR 8,50,000	CAT, MAT, XAT

MBA Brand Management Syllabus

The program blends management principles with specialized brand-focused courses:

Semester 1	Semester 2
Principles of Management	Brand Strategy & Positioning
Marketing Management	Consumer Behaviour
Financial Accounting & Analytics	Advertising & Communication Management
Managerial Economics	Digital Branding & Social Media
Business Communication	Product & Portfolio Management
Quantitative Techniques	Project Work / Internship

Jobs & Salary

Graduates can work in FMCG, Retail, IT, E-commerce, Media, and Consulting:

Job Title	Top Recruiters	Experience Level	Average Salary (per annum)
Brand Executive	Hindustan Unilever, P&G, Nestlé	0–2 years	INR 4–6 LPA
Brand Manager	P&G, PepsiCo, Coca-Cola	3–6 years	INR 8–15 LPA
Marketing Manager	Reliance, Amazon, Flipkart	2–5 years	INR 6–10 LPA
Product Manager	Google, Microsoft, Unilever	3–5 years	INR 10–18 LPA
Communication Strategist	Deloitte, Accenture, Wipro	2–5 years	INR 6–12 LPA