Digital Marketing | MBA & PGDM Specialization 2025

MBA in Digital Marketing is a 2-year postgraduate program that focuses on modern marketing strategies, online branding, social media, SEO, SEM, content marketing, and analytics. This specialization equips students to design, execute, and manage digital marketing campaigns for businesses across industries.

Candidates must have a bachelor’s degree from a recognized university with minimum 50% marks. Admission is typically based on exams such as CAT, MAT, XAT, CMAT, NMAT, ATMA, or institute-specific tests, followed by group discussions and personal interviews.

Top colleges offering MBA in Digital Marketing include Symbiosis Institute of Business Management (SIBM Pune), Christ University, NMIMS Mumbai, and Manipal University.

The course fee generally ranges from INR 4,00,000 to INR 12,00,000 depending on the institute.

Graduates can work as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, E-commerce Marketing Managers, and Brand Managers.

The average salary ranges from INR 4–12 LPA depending on the institute, experience, and role.

MBA Digital Marketing Highlights

Particulars	Details
Course Name	MBA in Digital Marketing
Level of Study	Postgraduation
Duration	2 Years (Full-Time)
Eligibility Criteria	Bachelor’s degree with minimum 50% marks
Entrance Exams	CAT, MAT, XAT, CMAT, NMAT, ATMA, Institute-specific exams
Admission Process	Entrance-based / Merit-based, followed by GD & PI
Course Fee	INR 4,00,000 – 12,00,000
Colleges / Universities	SIBM Pune, NMIMS Mumbai, Christ University, Manipal University, etc.
Average Salary	INR 4 – 12 LPA
Job Roles	Digital Marketing Manager, SEO/SEM Specialist, Social Media Manager, Content Strategist, E-commerce Marketing Manager, Brand Manager

Why Pursue MBA in Digital Marketing?

Career Growth: High demand for skilled digital marketers in online and offline businesses.
Industry-Relevant Skills: Learn SEO, SEM, Social Media Marketing, Content Strategy, Analytics, and CRM.
Diverse Opportunities: Roles in E-commerce, IT, Advertising, Media, and Consulting.
Entrepreneurial Advantage: Ability to manage online marketing campaigns and promote startups.
Global Exposure: Digital marketing knowledge applicable worldwide.
High Earning Potential: Competitive salaries in top companies and agencies.

Eligibility Criteria

Educational Qualification: Bachelor’s degree in any discipline from a recognized university.
Minimum Marks: Usually 50% (relaxation for reserved categories).
Entrance Exams: CAT, MAT, XAT, CMAT, NMAT, ATMA, or institute-specific exams.
Work Experience: Optional; preferred by some top colleges.

Top Colleges and Fees

College	Total Course Fee	Accepted Entrance Exams
Symbiosis Institute of Business Management (SIBM), Pune	INR 9,50,000	SNAP, CAT, CMAT
NMIMS Mumbai	INR 10,00,000	NMAT, CAT
Christ University, Bangalore	INR 8,50,000	CAT, MAT, XAT, CMAT
Manipal University, Manipal	INR 7,50,000	CAT, MAT, CMAT

MBA Digital Marketing Syllabus

The curriculum combines management principles with digital marketing modules:

Semester 1	Semester 2
Principles of Management	Digital Marketing Strategy
Managerial Economics	SEO & SEM
Financial Accounting & Analytics	Social Media Marketing
Marketing Management	Content Marketing & Branding
Quantitative Techniques & Statistics	Email & Mobile Marketing
Business Communication	Project Work / Internship

Jobs & Salary

Graduates can work in IT firms, E-commerce, advertising agencies, and corporate marketing departments:

Job Title	Top Recruiters	Experience Level	Average Salary (per annum)
Digital Marketing Executive	Amazon, Flipkart, TCS	0–2 years	INR 4–6 LPA
SEO/SEM Specialist	Infosys, HCL, Wipro	1–4 years	INR 5–8 LPA
Social Media Manager	Deloitte, Cognizant, Accenture	2–5 years	INR 6–10 LPA
Content Marketing Strategist	HubSpot, Adobe, Google	2–5 years	INR 6–9 LPA
Digital Marketing Manager	Amazon, Flipkart, Reliance	3–6 years	INR 8–12 LPA