MBA in Marketing is a 2-year postgraduate program that focuses on developing strong marketing, branding, communication, and strategic decision-making skills. It is one of the most popular MBA specializations in India, preparing students to understand consumer behavior, market trends, digital marketing strategies, and business growth techniques.

Candidates must hold a bachelor’s degree from a recognized university with a minimum of 45–50% marks to be eligible for admission. Selection is primarily based on entrance exams such as CAT, XAT, CMAT, NMAT, MAT, or university-level exams, followed by group discussions and personal interviews in most institutions.

Top colleges offering an MBA in Marketing include IIMs, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad, Jain University, and Presidency University (Bangalore).

The average course fee typically ranges from INR 2,00,000 to INR 30,00,000, depending on the institute.

Graduates with an MBA in Marketing can work in various sectors such as FMCG, Retail, E-commerce, Banking, IT, Consulting, and Media. Popular roles include Brand Manager, Marketing Executive, Sales Manager, Digital Marketing Strategist, Business Development Manager, and Product Manager.

The average salary ranges from INR 4–15 LPA, depending on the candidate’s institute, experience, and skill set.

MBA Marketing Course Highlights

IIM CAT Exam Date 2025

CAT registration 2025 has started from 1st August, 2025 . CAT 2025 Registration Last Date is 20th September, 2025 . CAT exam for 2025 will take place on 30th November 2025. Candidates can check out the dates for CAT this year:

Events	Dates
CAT Registration 2025	1st August, 2025 to 20th September, 2025 (extended)
CAT Form Correction	Last week of September 2025
CAT 2025 Admit Card Download	5th November 2025
CAT 2025 Exam Date	30th November, 2025
CAT Answer Key Release Date	1st week of December 2025
CAT 2025 Result Declaration	1st week of January 2026

What is the Purpose of CAT Exam 2025?

CAT exam, or Common Admission Test, is a national entrance exam in India. It is conducted annually to select candidates for management courses, such as MBA programs, at top business schools, particularly the Indian Institutes of Management (IIMs). CAT exam assesses skills in areas such as mathematics, reading, and logical reasoning. Individuals seeking to build a career in business or management typically take this exam. Good scores in CAT help candidates get admission to top institutes. Many other colleges in India also accept CAT scores for their management programs.

Courses Offered Through IIM CAT

Candidates who secure valid scores in the CAT 2025 exam can gain admission to reputed IIMs for various programs, including MBA, Executive MBA, MBA-HRM, and others. Listed below are the IIMs with seat capacity for the courses offered, along with MBA:

IIM Name	Courses Offered Through CAT	MBA/PGP Seats
IIM Ahmedabad	PGP, PGP-FABM, ePGD-ABA, PhD	385
IIM Amritsar	MBA, MBA-Business Analytics, MBA-HRM, EMBA, M.Sc. (Data Science with IIT Ropar), PhD	240
IIM Bangalore	PGP, PGPEM, PGPBA, PhD	430
IIM Bodh Gaya	MBA, MBA (Digital Business Management), MBA (Hospital and Healthcare Management), PhD	120
IIM Calcutta	MBA, PhD	462
IIM Indore	PGP, PGP-HRM, MSDSM	451
IIM Jammu	MBA, MBA (Hospital Administration & Healthcare Management), Executive MBA, PhD, PhD (Working Professionals)	350
IIM Kashipur	MBA, MBA (Analytics), EMBA, EMBAA, PhD	321

MBA in Marketing

MBA Marketing is a postgraduate program that focuses on understanding consumer behavior, creating marketing strategies, and managing brands effectively.

Program Highlights

• Duration: 2 years (full-time)
• Eligibility: Bachelor’s degree in any discipline
• Core Subjects: Marketing Management, Digital Marketing, Consumer Behavior, Sales & Distribution
• Skills Gained: Strategic marketing, Brand management, CRM, Digital marketing
• Career Opportunities: Marketing Manager, Brand Manager, Digital Marketing Specialist

Why Pursue an MBA in Marketing?

An MBA in Marketing equips students with the skills to understand markets, influence consumer behavior, and drive business growth.

• Career Growth: High demand for skilled marketing professionals and managerial roles.
• Diverse Opportunities: Roles in Brand Management, Digital Marketing, Advertising, Product Management, and Market Research.
• Skill Development: Learn strategic thinking, consumer behavior analysis, and creative campaign planning.
• Global Exposure: Marketing skills applicable across industries worldwide.
• Entrepreneurial Advantage: Understand branding, customer acquisition, and market strategy for startups.
• High Earning Potential: Competitive salary packages in top companies.

MBA Marketing Eligibility Criteria

To pursue an MBA in Marketing, candidates must meet the following requirements:

• Educational Qualification: Bachelor’s degree in any discipline from a recognized university.
• Minimum Marks: Usually 50% (relaxation for reserved categories).
• Entrance Exams: CAT, MAT, XAT, CMAT, SNAP, or institute-specific exams.
• Work Experience: Optional; preferred by some top colleges.
• Age Limit: No upper or lower age restrictions.

MBA Marketing Entrance Examinations

The national, state, and university-level entrance exams that are considered for admission into the MBA Marketing course are as follows:

National Level Entrance Exams

State-Level Entrance Exams

University-Level Entrance Exams

Top MBA Marketing Colleges and Fees

Below is the list of top colleges in India offering MBA in Marketing, along with their total course fees and accepted entrance exams. This will help candidates choose the best college as per their preference and budget.

MBA Marketing Admission Process 2025

The admission process for MBA in Marketing is generally similar across top B-Schools in India:

• Register and appear for national-level entrance exams such as CAT, XAT, NMAT, SNAP, CMAT, or MAT.
• Apply separately to the colleges offering MBA in Marketing through their official admission portals.
• Shortlisted candidates are called for further selection rounds such as Group Discussion (GD), Written Ability Test (WAT), or Personal Interview (PI).
• Final selection is based on entrance exam score, academic performance, work experience (if any), and performance in GD-PI-WAT rounds.
• Selected candidates receive admission offers and must pay the initial fee to confirm their seat.

MBA Marketing Syllabus

The MBA Marketing curriculum focuses on core business concepts along with advanced marketing strategies, consumer behavior, digital marketing, and branding. Below is a sample semester-wise syllabus structure:

MBA Marketing Jobs & Salary

MBA Marketing graduates can work in diverse sectors like FMCG, IT, Banking, E-commerce, and Media. Some of the top job profiles and their average salaries are:

FAQs

Q1. Is MBA Marketing a good career option?

Yes, it offers diverse job opportunities, good salary growth, and roles in both creative and strategic domains.

Q2. Do engineers pursue MBA Marketing?

Yes. Many engineers transition to marketing roles to work on product strategy, analytics, and business development.

Q3. Is Digital Marketing included in MBA Marketing?

Yes, most B-schools include Digital Marketing, SEO, SEM, and Analytics as part of the curriculum.

Q4. What is the average starting salary after MBA Marketing?

Fresh graduates can expect INR 4–7 LPA on average, depending on the institute and role.